Question detail
Harbour Hire serves commuters while opening a second outlet; the case evidence includes net profit margin of ?5,734, sales of 284 units, and a 17% change in costs or demand. Which option best applies Recommend appropriate marketing activities for a given business?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing activities to judge unit contribution, lenders impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat cash flow and profit as identical and ignore the effect on lenders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing activities to judge unit contribution, lenders impact, and the business objective in Integrated marketing mix.
Explanation
Choose this response because Use marketing activities to judge unit contribution, lenders impact, and the business objective in Integrated marketing mix. The case evidence gives ?7,234, 284 units, and 17%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse cash flow and profit, miss the lenders, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Recommend appropriate marketing activities for a given business..
Answer by clearly explaining how to recommend appropriate marketing activities for a given business..
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