Learning objective

Understand why effective communication is crucial and the various methods to achieve it, including the advantages and disadvantages of different communication techniques, particularly those involving information technology. Be able to recommend and justify the most suitable communication method for specific situations.

Read the explanation, check the common trap, then practise with flashcards and questions.

Practise this topic Read the exam answer Topic hub

Exam focus

Read the explanation.
Check key terms.
Practise with linked questions.

Cambridge IGCSE Business StudiesPeople in business

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Quick explanation

Understand why effective communication is crucial and the various methods to achieve it, including the advantages and disadvantages of different communication techniques, particularly those involving information technology. Be able to recommend and justify the most suitable communication method for specific situations

This point belongs to Internal and external communication, especially Internal and external communication outcomes.
You need to be able to understand why effective communication is crucial and the various methods to achieve it, including the advantages and disadvantages of different communication techniques, particularly those involving information technology. Be able to recommend and justify the most suitable communication method for specific situations.
The key ideas to know are Explain, Justify, and Identify.
Use the linked flashcards and practice questions to check recall, then practise applying the idea in an exam-style answer.

Key concepts

ExplainJustifyIdentify

Why it matters

This objective helps connect Internal and external communication outcomes to exam-style questions, flashcards, and revision notes for Internal and external communication.

Revision tools