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Market research
Understand the significance of market research and the various methods employed, including the advantages and disadvantages of primary and secondary research. Recognize different primary research techniques such as postal questionnaires, online surveys, interviews, and focus groups, as well as the importance of sampling. Identify secondary research methods like online searches, government resources, and purchasing commercial market research reports, along with the factors that can affect the reliability of market research data.
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88 min
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Market research outcomes2 objectives
- Understand the significance of market research and the various methods employed, including the advantages and disadvantages of primary and secondary research. Recognize different primary research techniques such as postal questionnaires, online surveys, interviews, and focus groups, as well as the importance of sampling. Identify secondary research methods like online searches, government resources, and purchasing commercial market research reports, along with the factors that can affect the reliability of market research data.
- Interpret and utilize market research findings presented through graphs, charts, and diagrams, and be able to derive basic conclusions from this data.
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