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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Market research

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Attempt questionMarket research revisionRevise the key idea

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Market research

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Paper 1Short Answer and Data Response2 marks

Understanding the reliability of market research data is crucial for making informed business decisions.

Description

Reliability of Market Research

Factors such as sample size, data collection methods, and the honesty of respondents can affect the reliability of market research data.

  1. a

    Explain two factors that can affect the reliability of market research data.

    Aim for approximately 2 distinct marking points.

    [2]

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Paper 1 structured question: Market research

Paper 1Short Answer and Data Response1 marks

Description

Market Research Overview

Market research involves collecting data to understand consumer preferences and market trends. It can be conducted through primary methods like surveys and interviews, or secondary methods like analyzing existing reports.

  1. a

    State two primary research methods.

    Aim for approximately 1 distinct marking point.

    [1]