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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Market research

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Attempt questionMarket research revisionRevise the key idea

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Market research

Exam-style question

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Paper 1Short Answer and Data Response1 marks

A company conducted market research to understand customer preferences for a new product.

Data Table

Customer Preferences Data

The table below shows customer preferences for different product features.

FeaturePreference (%)
Feature A40
Feature B30
Feature C20
Feature D10
  1. a

    State the feature that received the highest preference from customers.

    Aim for approximately 1 distinct marking point.

    [1]

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Paper 1 structured question: Market research

Paper 1Short Answer and Data Response3 marks

Description

Customer Satisfaction Survey Results

The survey results indicate varying levels of satisfaction among customers regarding service quality.

  1. a

    Explain why understanding customer satisfaction is important for a business.

    Aim for approximately 3 distinct marking points.

    [3]