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Exam-style practice

Market research answer explanations

Review worked answers and explanations for Market research. Aligned to Cambridge IGCSE Business Studies.

Answer explanations

Question 1 of 4

Review the answer support, then move sideways through the set.

Paper 1 structured question: Market research

Paper 1Short Answer and Data Response1 marks

Description

Market Research Overview

Market research involves collecting data to understand consumer preferences and market trends. It can be conducted through primary methods like surveys and interviews, or secondary methods like analyzing existing reports.

  1. a

    State two primary research methods.

    [1]