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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing, competition and the customer

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Attempt questionMarketing, competition and the customer revisionRevise the key idea

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Marketing, competition and the customer

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Paper 1Short Answer and Data Response1 marks

A company is considering launching a new product aimed at young adults.

Description

Market Segmentation for New Product

The company wants to segment the market based on age, lifestyle, and income levels.

  1. a

    State two factors that can be used for market segmentation.

    Aim for approximately 1 distinct marking point.

    [1]

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Paper 1 structured question: Marketing, competition and the customer

Paper 1Short Answer and Data Response4 marks

Data Table

Customer Demographics

The table shows the age and income levels of customers.

Age GroupIncome Level
18-24Low
25-34Medium
35-44High
45+Medium
  1. a

    Explain how the business can use this data for market segmentation.

    Aim for approximately 4 distinct marking points.

    [4]