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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing, competition and the customer

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Attempt questionMarketing, competition and the customer revisionRevise the key idea

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Marketing, competition and the customer

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Paper 1Short Answer and Data Response3 marks

Impact of Competition

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Increased Competition

With the rise of online shopping, traditional retailers face significant competition, prompting many to enhance their online presence and customer service.

  1. a

    Explain how increased competition can affect traditional retailers.

    Aim for approximately 3 distinct marking points.

    [3]

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Paper 1 structured question: Marketing, competition and the customer

Paper 1Short Answer and Data Response1 marks

Description

Market Changes

Recent studies show a shift in consumer preferences towards sustainable products, leading to increased competition among businesses to offer eco-friendly options.

  1. a

    State one factor that has led to changes in market dynamics in recent years.

    Aim for approximately 1 distinct marking point.

    [1]