logo

Exam-style practice

Marketing, competition and the customer practice questions

Practise mixed syllabus-aligned questions for Marketing, competition and the customer. Aligned to Cambridge IGCSE Business Studies.

Practice questions

Question 1 of 8

Choose an answer, get feedback, then move sideways through the set.

Paper 1 structured question: Marketing, competition and the customer

Paper 1Short Answer and Data Response1 marks

Description

Understanding Customer Needs

The company conducted surveys and focus groups to gather information about customer preferences and expectations for the new product.

  1. a

    State one method the company used to understand customer needs.

    Aim for approximately 1 distinct marking point.

    [1]