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Exam-style practice

Marketing, competition and the customer answer explanations

Review worked answers and explanations for Marketing, competition and the customer. Aligned to Cambridge IGCSE Business Studies.

Answer explanations

Question 1 of 8

Review the answer support, then move sideways through the set.

Paper 1 structured question: Marketing, competition and the customer

Paper 1Short Answer and Data Response1 marks

Description

Understanding Customer Needs

The company conducted surveys and focus groups to gather information about customer preferences and expectations for the new product.

  1. a

    State one method the company used to understand customer needs.

    [1]