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Learning objective

Define and clarify the concept of e-commerce, including its potential benefits and risks for businesses and consumers. Discuss how the internet and social media can be utilized for promotional purposes.

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  • Read the explanation.
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  • Practise with linked questions.
Cambridge IGCSE Business StudiesSubject content

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Quick explanation

Define and clarify the concept of e-commerce, including its potential benefits and risks for businesses and consumers. Discuss how the internet and social media can be utilized for promotional purposes

  • This point belongs to Marketing mix, especially Marketing mix outcomes.
  • You need to be able to define and clarify the concept of e-commerce, including its potential benefits and risks for businesses and consumers. Discuss how the internet and social media can be utilized for promotional purposes.
  • The key ideas to know are Define, Explain, and Identify.
  • Use the linked flashcards and practice questions to check recall, then practise applying the idea in an exam-style answer.

Key concepts

DefineExplainIdentify

Why it matters

This objective helps connect Marketing mix outcomes to exam-style questions, flashcards, and revision notes for Marketing mix.

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Paper 1 structured question: Marketing mix

Paper 1Short Answer and Data Response1 marks

Description

E-commerce Overview

E-commerce allows businesses to sell products and services online, reaching a global audience. It offers convenience for consumers but also presents risks such as data security issues.

  1. a

    State one benefit of e-commerce for consumers.

    Aim for approximately 1 distinct marking point.

    [1]
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