Learning objective

Examine the pros and cons of various distribution channels, including wholesalers, retailers, and direct sales to consumers. Be able to recommend and justify the most suitable distribution channel for particular situations.

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Exam focus

Cambridge IGCSE Business StudiesSubject content

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Understand this objective

Quick explanation

This point belongs to Marketing mix, especially Marketing mix outcomes.
You need to be able to examine the pros and cons of various distribution channels, including wholesalers, retailers, and direct sales to consumers. Be able to recommend and justify the most suitable distribution channel for particular situations.
The key ideas to know are Justify, Identify, and Outline.
Use the linked flashcards and practice questions to check recall, then practise applying the idea in an exam-style answer.

Key concepts

JustifyIdentifyOutline

Why it matters

This objective helps connect Marketing mix outcomes to exam-style questions, flashcards, and revision notes for Marketing mix.

Revision tools

Flashcards10 linked cards

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Practice Questions7 linked questions

Question 1 of 7

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Paper 1Short Answer and Data Response1 marks

Description

The company has three options: use wholesalers, sell through retailers, or implement direct sales.

a
State one advantage of using wholesalers for distribution.
Your answer
Aim for approximately 1 distinct marking point.
[1]

Revision notestopic notes

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