logo

Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing mix

Try the question first, then check the answer and practise the same topic again.

Attempt questionMarketing mix revisionRevise the key idea

At a glance

1

Paper

3

Marks

Topic

Marketing mix

Exam-style question

Try this first

Paper 1Short Answer and Data Response3 marks

A retail business is evaluating its distribution channels.

Description

Retail Business Distribution Evaluation

The business sells clothing and is considering direct sales versus using retailers.

  1. a

    Justify the most suitable distribution channel for the clothing business.

    Aim for approximately 3 distinct marking points.

    [3]

0 of 1 part answered

Answer every part before opening the mark scheme.

Common mistake

No common mistake is linked to this question yet.

Related flashcards

Flashcard 1 of 6

Press Space to flip, arrows to move

Related practice questions

Question 1 of 5

Choose an answer, get feedback, then move sideways through the set.

0 of 4 attempted

Paper 1 structured question: Marketing mix

Paper 1Short Answer and Data Response1 marks

Description

Distribution Strategy Consideration

The company has three options: use wholesalers, sell through retailers, or implement direct sales.

  1. a

    State one advantage of using wholesalers for distribution.

    Aim for approximately 1 distinct marking point.

    [1]