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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing mix

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Attempt questionMarketing mix revisionRevise the key idea

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Marketing mix

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Paper 1Short Answer and Data Response1 marks

A company is considering its distribution strategy for a new product.

Description

Distribution Strategy Consideration

The company has three options: use wholesalers, sell through retailers, or implement direct sales.

  1. a

    State one advantage of using wholesalers for distribution.

    Aim for approximately 1 distinct marking point.

    [1]

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Paper 1 structured question: Marketing mix

Paper 1Short Answer and Data Response3 marks

Description

Retail Business Distribution Evaluation

The business sells clothing and is considering direct sales versus using retailers.

  1. a

    Justify the most suitable distribution channel for the clothing business.

    Aim for approximately 3 distinct marking points.

    [3]