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Cambridge IGCSE Business Studies practice

What is a primary benefit of e-commerce for businesses?

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At a glance

MCQ

Type

cambridge_mcq

Style

Topic

Marketing mix

Exam-style question

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What is a primary benefit of e-commerce for businesses?.

  1. A.Increased operational costs
  2. B.Limited market reach
  3. C.Lower operational costs
  4. D.Reduced customer engagement

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Paper 1 structured question: Marketing mix

Paper 1Short Answer and Data Response1 marks

Description

E-commerce Overview

E-commerce allows businesses to sell products and services online, reaching a global audience. It offers convenience for consumers but also presents risks such as data security issues.

  1. a

    State one benefit of e-commerce for consumers.

    Aim for approximately 1 distinct marking point.

    [1]