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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing mix

Try the question first, then check the answer and practise the same topic again.

Attempt questionMarketing mix revisionRevise the key idea

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Marketing mix

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Paper 1Short Answer and Data Response1 marks

E-commerce is becoming increasingly popular among consumers and businesses.

Description

E-commerce Overview

E-commerce allows businesses to sell products and services online, reaching a global audience. It offers convenience for consumers but also presents risks such as data security issues.

  1. a

    State one benefit of e-commerce for consumers.

    Aim for approximately 1 distinct marking point.

    [1]

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Paper 1 structured question: Marketing mix

Paper 1Short Answer and Data Response3 marks

Description

Social Media and E-commerce

Social media platforms provide businesses with tools to engage customers and promote products effectively. They can target specific demographics and measure the success of their campaigns.

  1. a

    Explain how social media can be used to promote e-commerce.

    Aim for approximately 3 distinct marking points.

    [3]