logo

Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing strategy

Try the question first, then check the answer and practise the same topic again.

Attempt questionMarketing strategy revisionRevise the key idea

At a glance

1

Paper

4

Marks

Topic

Marketing strategy

Exam-style question

Try this first

Paper 1Short Answer and Data Response4 marks

A company is launching a new eco-friendly product aimed at environmentally conscious consumers.

Description

Eco-Friendly Product Launch

The company plans to use sustainable materials and promote the product through social media campaigns targeting eco-conscious individuals.

  1. a

    Explain how the marketing mix elements can be utilized to effectively reach the target audience.

    Aim for approximately 4 distinct marking points.

    [4]

0 of 1 part answered

Answer every part before opening the mark scheme.

Common mistake

No common mistake is linked to this question yet.

Related flashcards

Flashcard 1 of 6

Press Space to flip, arrows to move

Related practice questions

Question 1 of 5

Choose an answer, get feedback, then move sideways through the set.

0 of 4 attempted

Paper 1 structured question: Marketing strategy

Paper 1Short Answer and Data Response3 marks

Description

Restaurant Promotional Strategy

The restaurant is exploring discounts and special offers to increase foot traffic during slower times.

  1. a

    Justify the proposed promotional strategy for the restaurant.

    Aim for approximately 3 distinct marking points.

    [3]