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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing strategy

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Attempt questionMarketing strategy revisionRevise the key idea

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Topic

Marketing strategy

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Paper 1Short Answer and Data Response3 marks

A restaurant is considering a new promotional strategy to attract more customers during off-peak hours.

Description

Restaurant Promotional Strategy

The restaurant is exploring discounts and special offers to increase foot traffic during slower times.

  1. a

    Justify the proposed promotional strategy for the restaurant.

    Aim for approximately 3 distinct marking points.

    [3]

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Paper 1 structured question: Marketing strategy

Paper 1Short Answer and Data Response4 marks

Description

Eco-Friendly Product Launch

The company plans to use sustainable materials and promote the product through social media campaigns targeting eco-conscious individuals.

  1. a

    Explain how the marketing mix elements can be utilized to effectively reach the target audience.

    Aim for approximately 4 distinct marking points.

    [4]