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Cambridge IGCSE Psychology practice

What is a primary challenge of using psychodynamic motivation in marketing?

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MCQ

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cambridge_mcq

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Topic

The role of parts of the mind:

Exam-style question

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What is a primary challenge of using psychodynamic motivation in marketing?.

  1. A.It is easy to measure unconscious motives.
  2. B.It relies on observable behaviors.
  3. C.Unconscious motives are difficult to observe.
  4. D.It is universally accepted by marketers.

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Paper 1 structured question: The role of parts of the mind:

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Description

Challenges of Psychodynamic Motivation

Psychodynamic motivation suggests that unconscious desires influence consumer behavior. However, measuring these unconscious motives poses significant challenges for marketers.

  1. a

    Define psychodynamic motivation in the context of marketing.

    Aim for approximately 1 distinct marking point.

    [1]