Unit study hub
Marketing Management
Frozen cached curriculum unit.
At a glance
4
Topics
0
Objectives
7132
Spec
Business
Subject
AqaA LevelBusiness7132
Topics
Choose a topic to revise
Setting marketing objectives
The value of marketing objectives and key market measures.
Open topic hubUnderstanding markets and customers
Market research, sampling, data interpretation and elasticity interpretation.
Open topic hubSegmentation, targeting and positioning
The process and value of segmentation, targeting and positioning.
Open topic hubUsing the marketing mix
The 7Ps, product portfolio, pricing, promotion, place, digital marketing and e-commerce.
Open topic hubSample objectives