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Using the marketing mix
Students evaluate integrated marketing mix decisions for goods and services in different contexts.
0
Objectives
10
Flashcards
10
Questions
90 min
Study time
AqaA LevelBusinessMarketing management
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Syllabus checklist
What you need to know
0 objective pages available
Product and pricing decisions2 objectives
- Analyse product decisions using product portfolio analysis, the Boston Matrix, the product life cycle and extension strategies.
- Evaluate penetration pricing and price skimming in relation to marketing objectives and market conditions.
Promotion, distribution and integration2 objectives
- Analyse promotional mix decisions including branding, social media and viral marketing.
- Evaluate distribution decisions, multi-channel distribution and the integration of people, process and physical environment.
Digital marketing and e-commerce2 objectives
- Explain the value of digital marketing and e-commerce for marketing decision making.
- Analyse how technology, ethics, environmental issues, competition and functional interrelationships influence marketing decisions.
Key terms
Product and pricing decisionsBoston Matrixquantitative analysisPromotion, distribution and integrationDigital marketing and e-commercedigital marketingtechnology
Exam tips
- Product and pricing decisions exam tip 1: Write the method before the answer so the examiner can follow each step. Apply this to analyse product decisions using product portfolio analysis, the Boston Matrix, the product life cycle and extension strategies..
- Product and pricing decisions exam tip 1: Write the method before the answer so the examiner can follow each step. Apply this to evaluate penetration pricing and price skimming in relation to marketing objectives and market conditions..
Common mistakes
- Product and pricing decisions common mistake 1: Show the method first, then give the final answer in the required form. Apply this directly to Product and pricing decisions.
- Product and pricing decisions common mistake 1: Show the method first, then give the final answer in the required form. Apply this directly to Product and pricing decisions.
Practice preview
- Explain how you would evaluate distribution decisions, multi-channel distribution and the integration of people, process and physical environment. in the context of Using the marketing mix.
- Describe one business decision or mechanism that helps you evaluate distribution decisions, multi-channel distribution and the integration of people, process and physical environment..
- Explain how you would explain the value of digital marketing and e-commerce for marketing decision making. in the context of Using the marketing mix.
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