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Segmentation, targeting and positioning
Students analyse demographic, geographic, income and behavioural segmentation, niche and mass marketing, and market mapping.
0
Objectives
10
Flashcards
10
Questions
90 min
Study time
AqaA LevelBusinessMarketing management
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Syllabus checklist
What you need to know
0 objective pages available
Segmentation and targeting2 objectives
- Explain the process and value of segmentation, targeting and positioning.
- Analyse demographic, geographic, income and behavioural segmentation when choosing niche or mass target markets.
Positioning and market mapping2 objectives
- Use market mapping to analyse positioning in relation to competitors and customer needs.
- Evaluate influences on choosing a target market and positioning strategy.
Key terms
Segmentation and targetingsegmentationtargetinggeographicPositioning and market mappingpositioningmarket mappingtarget market
Exam tips
- Segmentation and targeting exam tip 1: Write the method before the answer so the examiner can follow each step. Apply this to analyse demographic, geographic, income and behavioural segmentation when choosing niche or mass target markets..
- Segmentation and targeting exam tip 2: State the exact concept or formula you are using before substituting values. Apply this to analyse demographic, geographic, income and behavioural segmentation when choosing niche or mass target markets..
Common mistakes
- Segmentation and targeting common mistake 1: Show the method first, then give the final answer in the required form. Apply this directly to Segmentation and targeting.
- Segmentation and targeting common mistake 2: Name the relevant value or feature from the question and explain how it is used. Apply this directly to Segmentation and targeting.
Practice preview
- Explain how you would explain the process and value of segmentation, targeting and positioning. in the context of Segmentation, targeting and positioning.
- Describe one business decision or mechanism that helps you explain the process and value of segmentation, targeting and positioning..
- Explain how you would analyse demographic, geographic, income and behavioural segmentation when choosing niche or mass target markets. in the context of Segmentation, targeting and positioning.
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