BrightBake serves repeat customers while raising prices; the case evidence includes unit contribution of ?6,672, sales of 672 units, and a 19% change in costs or demand. Recommend how the business should respond to Identify advantages to a business of using total quality management.

Structure the judgement carefully. Apply total quality management to BrightBake serves repeat customers while raising prices, then explain how the decision changes supplier lead time, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for managers, uses figures such as ?10,072 or 19%, and reaches a supported judgement based on the business objective.

Start with the business context. This explanation is anchored to Maintaining quality and The concept of quality because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates revenue and profit, which helps the final judgement stay precise.