Northline Gym serves commuters while opening a second outlet; the case evidence includes net profit margin of ?9,428, sales of 263 units, and a 33% change in costs or demand. Analyse how the business should respond to Explain how digital communication changes communication with stakeholders using relevant examples.

Start with the business context. Apply stakeholders, digital communication to Northline Gym serves commuters while opening a second outlet, then explain how the decision changes labour productivity, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for customers, uses figures such as ?12,828 or 33%, and reaches a supported judgement based on the business objective.

Use the command word first. This explanation is anchored to E-commerce and digital communication and Technology because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates gross and net profit, which helps the final judgement stay precise.