StyleHub serves repeat customers while raising prices; the case evidence includes unit contribution of ?2,862, sales of 972 units, and a 43% change in costs or demand. Assess how the business should respond to Explain how e-commerce can help businesses access wider markets.

Use the command word first. Apply e-commerce to StyleHub serves repeat customers while raising prices, then explain how the decision changes supplier lead time, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for lenders, uses figures such as ?6,262 or 43%, and reaches a supported judgement based on the business objective.

Structure the judgement carefully. This explanation is anchored to E-commerce and digital communication and Technology because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates stakeholders and shareholders, which helps the final judgement stay precise.