Topic study hub
The purpose and methods of market research
Study how businesses gather and use qualitative and quantitative market research evidence.
7
Objectives
10
Flashcards
10
Questions
90 min
Study time
AqaGcseBusinessMarketing
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Syllabus checklist
What you need to know
7 objective pages available
Purpose and methods of market research2 objectives
- Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors.
- Explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press.
Qualitative, quantitative and decision-making data5 objectives
- Distinguish qualitative and quantitative market research.
- Identify benefits and drawbacks of market research techniques and select the best method for a given business.
- Interpret and use qualitative and quantitative market research findings to support business decisions.
- Manipulate and interpret data from tables and charts.
- Identify market size and market share.
Key terms
market researchExplaindistinguishqualitativebenefitsdrawbacksinterprettableschartsmarket sizemarket share
Exam tips
- Purpose and methods of market research exam tip 1: Use precise subject-specific vocabulary when you explain how to explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors..
- Purpose and methods of market research exam tip 1: Use precise subject-specific vocabulary when you explain how to explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press..
Common mistakes
- Purpose and methods of market research common mistake 1: Answer by clearly explaining how to explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors..
- Purpose and methods of market research common mistake 1: Answer by clearly explaining how to explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press..
Practice preview
- QuickFix Repairs serves premium buyers while launching a product; the case evidence includes labour productivity of ?7,261, sales of 806 units, and a 34% change in costs or demand. Which option best applies Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors?
- MetroMove serves business clients while changing promotion; the case evidence includes supplier lead time of ?8,224, sales of 584 units, and a 9% change in costs or demand. Which option best applies Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors?
- CraftCrate serves repeat customers while raising prices; the case evidence includes unit contribution of ?3,245, sales of 655 units, and a 42% change in costs or demand. Which option best applies Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors?
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