Topic study hub
The purpose and methods of market research
The purpose and methods of market research in AQA GCSE Business 8132 focuses on how real firms make decisions in the marketing part of the course. Students should connect key terms to business context, use evidence from case studies, and explain the likely effect on costs, revenue, profit, cash flow, customers, employees, owners, and other stakeholders. Strong revision separates similar concepts, weighs advantages against disadvantages, and uses figures where calculations or financial evidence are relevant. Exam answers should move beyond definitions by applying the idea to a specific business objective and reaching a justified judgement.
7
Objectives
35
Flashcards
35
Questions
90 min
Study time
Choose a revision tool
Start revising The purpose and methods of market research
Syllabus checklist
What you need to know
7 objective pages available
Purpose and methods of market research2 objectives
- Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors.
- Explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press.
Qualitative, quantitative and decision-making data5 objectives
- Distinguish qualitative and quantitative market research.
- Identify benefits and drawbacks of market research techniques and select the best method for a given business.
- Interpret and use qualitative and quantitative market research findings to support business decisions.
- Manipulate and interpret data from tables and charts.
- Identify market size and market share.
Key terms
Exam tips
- Purpose and methods of market research exam tip 1: Use precise subject-specific vocabulary when you explain how to explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors..
- Purpose and methods of market research exam tip 1: Use precise subject-specific vocabulary when you explain how to explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press..
Common mistakes
- Purpose and methods of market research common mistake 1: Answer by clearly explaining how to explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors..
- Purpose and methods of market research common mistake 1: Answer by clearly explaining how to explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press..
Practice preview
- QuickFix Repairs serves premium buyers while launching a product; the case evidence includes labour productivity of ?7,261, sales of 806 units, and a 34% change in costs or demand. Which option best applies Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors?
- MetroMove serves business clients while changing promotion; the case evidence includes supplier lead time of ?8,224, sales of 584 units, and a 9% change in costs or demand. Which option best applies Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors?
- CraftCrate serves repeat customers while raising prices; the case evidence includes unit contribution of ?3,245, sales of 655 units, and a 42% change in costs or demand. Which option best applies Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors?
Continue by objective
Objectives are grouped by subtopic so students can jump straight to the exact skill they want to revise.
Related topics