Topic study hub
Identifying and understanding customers
Study why businesses must understand customer needs before designing the marketing mix.
2
Objectives
10
Flashcards
10
Questions
90 min
Study time
AqaGcseBusinessMarketing
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Start revising Identifying and understanding customers
Syllabus checklist
What you need to know
2 objective pages available
Customer needs2 objectives
- Explain why businesses identify and satisfy customer needs.
- Explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness.
Key terms
customer needsExplainbusinessesidentifysatisfysalesmarketing mixsatisfying
Exam tips
- Customer needs exam tip 1: Use precise subject-specific vocabulary when you explain how to explain why businesses identify and satisfy customer needs..
- Calculate evidence for Customer needs: Calculate the scenario evidence before evaluating customer needs: mention RiverRun Catering, refer to unit contribution or ?4,897, and explain the effect on the suppliers.
Common mistakes
- Customer needs common mistake 1: Answer by clearly explaining how to explain why businesses identify and satisfy customer needs..
- Do not turn customer needs into a generic Identifying and understanding customers point: Start with the business evidence, explain how Customer needs changes the decision, then judge whether the benefit outweighs the cost or risk for BeanBarn. Separate internal finance versus external finance before writing the final recommendation.
Practice preview
- PeakPods serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?3,128, sales of 123 units, and a 33% change in costs or demand. Which option best applies Explain why businesses identify and satisfy customer needs?
- CycleNest serves health-conscious consumers while cutting delivery times; the case evidence includes cash inflow of ?10,411, sales of 311 units, and a 36% change in costs or demand. Which option best applies Explain why businesses identify and satisfy customer needs?
- RiverRun Catering serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?10,116, sales of 116 units, and a 37% change in costs or demand. Which option best applies Explain why businesses identify and satisfy customer needs?
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