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Identifying and understanding customers
Identifying and understanding customers in AQA GCSE Business 8132 focuses on how real firms make decisions in the marketing part of the course. Students should connect key terms to business context, use evidence from case studies, and explain the likely effect on costs, revenue, profit, cash flow, customers, employees, owners, and other stakeholders. Strong revision separates similar concepts, weighs advantages against disadvantages, and uses figures where calculations or financial evidence are relevant. Exam answers should move beyond definitions by applying the idea to a specific business objective and reaching a justified judgement.
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90 min
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Syllabus checklist
What you need to know
2 objective pages available
Customer needs2 objectives
- Explain why businesses identify and satisfy customer needs.
- Explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness.
Key terms
Exam tips
- Customer needs exam tip 1: Use precise subject-specific vocabulary when you explain how to explain why businesses identify and satisfy customer needs..
- Calculate evidence for Customer needs: Calculate the scenario evidence before evaluating customer needs: mention RiverRun Catering, refer to unit contribution or ?4,897, and explain the effect on the suppliers.
Common mistakes
- Customer needs common mistake 1: Answer by clearly explaining how to explain why businesses identify and satisfy customer needs..
- Do not turn customer needs into a generic Identifying and understanding customers point: Start with the business evidence, explain how Customer needs changes the decision, then judge whether the benefit outweighs the cost or risk for BeanBarn. Separate internal finance versus external finance before writing the final recommendation.
Practice preview
- PeakPods serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?3,128, sales of 123 units, and a 33% change in costs or demand. Which option best applies Explain why businesses identify and satisfy customer needs?
- CycleNest serves health-conscious consumers while cutting delivery times; the case evidence includes cash inflow of ?10,411, sales of 311 units, and a 36% change in costs or demand. Which option best applies Explain why businesses identify and satisfy customer needs?
- RiverRun Catering serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?10,116, sales of 116 units, and a 37% change in costs or demand. Which option best applies Explain why businesses identify and satisfy customer needs?
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