The elements of the marketing mix: price, product, promotion and place common mistakes

Common mistakes

• Product common mistake 1

  Giving a vague answer instead of directly addressing: Identify and explain the four categories of the Boston Box..

  Fix itAnswer by clearly explaining how to identify and explain the four categories of the Boston Box..

• Promotion common mistake 1

  Giving a vague answer instead of directly addressing: Explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media..

  Fix itAnswer by clearly explaining how to explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media..

• Promotion common mistake 1

  Giving a vague answer instead of directly addressing: Explain benefits and drawbacks of promotional methods..

  Fix itAnswer by clearly explaining how to explain benefits and drawbacks of promotional methods..

• Do not turn PR, promotion, promotional mix into a generic The elements of the marketing mix: price, product, promotion and place point

  A weak response about CraftCrate defines PR, promotion, promotional mix but gives no link to average transaction value, ?5,162, or the local community. It may also confuse internal finance versus external finance.

  Fix itStart with the business evidence, explain how Promotion changes the decision, then judge whether the benefit outweighs the cost or risk for CraftCrate. Separate internal finance versus external finance before writing the final recommendation.

• Promotion common mistake 1

  Giving a vague answer instead of directly addressing: Explain reasons for promotion, including informing, reminding, increasing sales, changing image and persuading customers..

  Fix itAnswer by clearly explaining how to explain reasons for promotion, including informing, reminding, increasing sales, changing image and persuading customers..

• Place and digital channels common mistake 1

  Giving a vague answer instead of directly addressing: Explain channels of distribution used by businesses, including retailers, wholesalers and telesales..

  Fix itAnswer by clearly explaining how to explain channels of distribution used by businesses, including retailers, wholesalers and telesales..

• Place and digital channels common mistake 1

  Giving a vague answer instead of directly addressing: Analyse the appropriateness of distribution methods for a given scenario..

  Fix itAnswer by clearly explaining how to analyse the appropriateness of distribution methods for a given scenario..

• Place and digital channels common mistake 1

  Giving a vague answer instead of directly addressing: Analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets..

  Fix itAnswer by clearly explaining how to analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets..

• Place and digital channels common mistake 1

  Giving a vague answer instead of directly addressing: Identify benefits and drawbacks of using e-commerce and m-commerce..

  Fix itAnswer by clearly explaining how to identify benefits and drawbacks of using e-commerce and m-commerce..

• Integrated marketing mix common mistake 1

  Giving a vague answer instead of directly addressing: Explain why the four elements of the marketing mix must work together..

  Fix itAnswer by clearly explaining how to explain why the four elements of the marketing mix must work together..