BrightBake serves business clients while changing promotion; the case evidence includes supplier lead time of ?9,167, sales of 977 units, and a 28% change in costs or demand. Justify how the business should respond to Explain how and why businesses broaden and balance product portfolios using the Boston Matrix.

Anchor the response in evidence. Apply product, Boston Matrix to BrightBake serves business clients while changing promotion, then explain how the decision changes customer retention, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for shareholders, uses figures such as ?12,567 or 28%, and reaches a supported judgement based on the business objective.

Separate the trade-offs before concluding. This explanation is anchored to Product and The elements of the marketing mix: price, product, promotion and place because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates gross and net profit, which helps the final judgement stay precise.