Question detail
MetroMove serves repeat customers while raising prices; the case evidence includes unit contribution of ?4,294, sales of 289 units, and a 39% change in costs or demand. Which option best applies Explain how and why businesses broaden and balance product portfolios using the Boston Matrix?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use product, Boston Matrix to judge unit contribution, lenders impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat stakeholders and shareholders as identical and ignore the effect on lenders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use product, Boston Matrix to judge unit contribution, lenders impact, and the business objective in Product.
Explanation
Choose this response because Use product, Boston Matrix to judge unit contribution, lenders impact, and the business objective in Product. The case evidence gives ?5,794, 289 units, and 39%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the lenders, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Explain how and why businesses broaden and balance product portfolios using the Boston Matrix..
Answer by clearly explaining how to explain how and why businesses broaden and balance product portfolios using the Boston Matrix..
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