RiverRun Catering serves tourists while improving quality control; the case evidence includes average order value of ?3,025, sales of 740 units, and a 14% change in costs or demand. Explain how the business should respond to Explain reasons for promotion, including informing, reminding, increasing sales, changing image and persuading customers.

Separate the trade-offs before concluding. Apply PR, promotion to RiverRun Catering serves tourists while improving quality control, then explain how the decision changes gross profit margin, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for local community, uses figures such as ?6,425 or 14%, and reaches a supported judgement based on the business objective.

Build the answer from the scenario. This explanation is anchored to Promotion and The elements of the marketing mix: price, product, promotion and place because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates cash flow and profit, which helps the final judgement stay precise.