Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors.

When revising this area, Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors sits within Purpose and methods of market research and The purpose and methods of market research for AQA GCSE Business 8132. Use a business such as GreenGlow serves local families while changing supplier; the case evidence includes gross profit margin of ?9,349, sales of 364 units, and a 8% change in costs or demand to keep the explanation applied. The important reasoning is to connect market research with the business objective, the financial implication, and the effect on employees. Avoid treating efficiency and productivity as the same thing. A high-quality answer should explain the commercial trade-off, use precise evidence, and finish with a judgement that depends on the context rather than a generic definition.