MetroMove serves repeat customers while raising prices; the case evidence includes unit contribution of ?7,513, sales of 838 units, and a 24% change in costs or demand. Evaluate how the business should respond to Distinguish qualitative and quantitative market research.

Build the answer from the scenario. Apply qualitative, market, quantitative, distinguish to MetroMove serves repeat customers while raising prices, then explain how the decision changes cash inflow, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for local community, uses figures such as ?10,913 or 24%, and reaches a supported judgement based on the business objective.

Anchor the response in evidence. This explanation is anchored to Qualitative, quantitative and decision-making data and The purpose and methods of market research because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates revenue and profit, which helps the final judgement stay precise.