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The purpose and methods of market research key terms
Study The purpose and methods of market research with curriculum-aligned Key Terms resources, practice links, and exam-focused support.
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key terms
Resource type
Topic
The purpose and methods of market research
Key terms
Market research
The systematic collection, analysis and interpretation of data about a market, customers and competitors to inform business decisions.
Secondary research
Research that uses existing data, such as industry reports, academic studies, or media articles, to gain insights about a market.
Quantitative research
A research method that collects numeric, measurable data that can be statistically analysed to identify patterns and relationships.
Market research technique
A systematic method used to collect, analyse and interpret data about a market, product or service, such as surveys, focus groups, observation or secondary data analysis.
Market research
Systematic collection, analysis, and interpretation of data about a market, including information about customers, competitors, and the industry.
Chart
A visual representation of data, such as bar, line or pie charts, used to summarise and compare information quickly.
market size
The total sales volume or value of all products sold within a specific market.
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