Question detail
BeanBarn serves online shoppers while training staff; the case evidence includes customer retention of ?6,660, sales of 155 units, and a 19% change in costs or demand. Which option best applies Distinguish qualitative and quantitative market research?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The purpose and methods of market research
Question
- A. Use qualitative, market, quantitative, distinguish to judge capacity utilisation, customers impact, and the business objective in Qualitative, quantitative and decision-making data.
- B. Give only a definition of The purpose and methods of market research without using the case evidence.
- C. Treat gross and net profit as identical and ignore the effect on customers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use qualitative, market, quantitative, distinguish to judge capacity utilisation, customers impact, and the business objective in Qualitative, quantitative and decision-making data.
Explanation
This option works because Use qualitative, market, quantitative, distinguish to judge capacity utilisation, customers impact, and the business objective in Qualitative, quantitative and decision-making data. The case evidence gives ?8,160, 155 units, and 19%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse gross and net profit, miss the customers, or ignore the business objective.
Common mistake
Qualitative, quantitative and decision-making data common mistake 1
Giving a vague answer instead of directly addressing: Distinguish qualitative and quantitative market research..
Answer by clearly explaining how to distinguish qualitative and quantitative market research..
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