Question detail

PeakPods serves local families while changing supplier; the case evidence includes gross profit margin of ?5,877, sales of 812 units, and a 24% change in costs or demand. Which option best applies Distinguish qualitative and quantitative market research?

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At a glance

MCQ

Type

practice

Style

Topic

The purpose and methods of market research

Question

A. Use qualitative, market, quantitative, distinguish to judge customer retention, suppliers impact, and the business objective in Qualitative, quantitative and decision-making data.
B. Give only a definition of The purpose and methods of market research without using the case evidence.
C. Treat efficiency and productivity as identical and ignore the effect on suppliers.
D. Choose the largest sales figure without checking costs, finance, or context.

Answer

The correct option is: Use qualitative, market, quantitative, distinguish to judge customer retention, suppliers impact, and the business objective in Qualitative, quantitative and decision-making data.

Explanation

This is the best-supported choice because Use qualitative, market, quantitative, distinguish to judge customer retention, suppliers impact, and the business objective in Qualitative, quantitative and decision-making data. The case evidence gives ?7,377, 812 units, and 24%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse efficiency and productivity, miss the suppliers, or ignore the business objective.

Common mistake

Qualitative, quantitative and decision-making data common mistake 1

Giving a vague answer instead of directly addressing: Distinguish qualitative and quantitative market research..

Answer by clearly explaining how to distinguish qualitative and quantitative market research..

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SwiftServe serves repeat customers while raising prices; the case evidence includes unit contribution of ?2,098, sales of 878 units, and a 25% change in costs or demand. Which option best applies Distinguish qualitative and quantitative market research?