Harbour Hire serves repeat customers while raising prices; the case evidence includes unit contribution of ?2,186, sales of 96 units, and a 25% change in costs or demand. Analyse how the business should respond to Explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press.

Start with the business context. Apply market research to Harbour Hire serves repeat customers while raising prices, then explain how the decision changes net profit margin, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for owners, uses figures such as ?5,586 or 25%, and reaches a supported judgement based on the business objective.

Use the command word first. This explanation is anchored to Purpose and methods of market research and The purpose and methods of market research because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates fixed and variable costs, which helps the final judgement stay precise.