PeakPods serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?3,466, sales of 441 units, and a 21% change in costs or demand. Which option best applies Explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press?

The correct option is: Use market research to judge net profit margin, owners impact, and the business objective in Purpose and methods of market research.

Choose this response because Use market research to judge net profit margin, owners impact, and the business objective in Purpose and methods of market research. The case evidence gives ?4,966, 441 units, and 21%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the owners, or ignore the business objective.