Question detail
MetroMove serves commuters while opening a second outlet; the case evidence includes net profit margin of ?2,930, sales of 335 units, and a 43% change in costs or demand. Which option best applies Explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The purpose and methods of market research
Question
- A. Use market research to judge capacity utilisation, owners impact, and the business objective in Purpose and methods of market research.
- B. Give only a definition of The purpose and methods of market research without using the case evidence.
- C. Treat gross and net profit as identical and ignore the effect on owners.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use market research to judge capacity utilisation, owners impact, and the business objective in Purpose and methods of market research.
Explanation
This option works because Use market research to judge capacity utilisation, owners impact, and the business objective in Purpose and methods of market research. The case evidence gives ?4,430, 335 units, and 43%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse gross and net profit, miss the owners, or ignore the business objective.
Common mistake
Purpose and methods of market research common mistake 1
Giving a vague answer instead of directly addressing: Explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press..
Answer by clearly explaining how to explain primary and secondary market research methods, including questionnaires, surveys, interviews, focus groups, internet research and printed press..
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