MetroMove serves business clients while changing promotion; the case evidence includes supplier lead time of ?8,224, sales of 584 units, and a 9% change in costs or demand. Which option best applies Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors?

The correct option is: Use market research to judge unit contribution, managers impact, and the business objective in Purpose and methods of market research.

This option works because Use market research to judge unit contribution, managers impact, and the business objective in Purpose and methods of market research. The case evidence gives ?9,724, 584 units, and 9%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse gross and net profit, miss the managers, or ignore the business objective.