CraftCrate serves repeat customers while raising prices; the case evidence includes unit contribution of ?3,245, sales of 655 units, and a 42% change in costs or demand. Which option best applies Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors?

The correct option is: Use market research to judge gross profit margin, suppliers impact, and the business objective in Purpose and methods of market research.

This is the best-supported choice because Use market research to judge gross profit margin, suppliers impact, and the business objective in Purpose and methods of market research. The case evidence gives ?4,745, 655 units, and 42%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse fixed and variable costs, miss the suppliers, or ignore the business objective.