Question detail

StyleHub serves repeat customers while raising prices; the case evidence includes unit contribution of ?10,797, sales of 837 units, and a 22% change in costs or demand. Which option best applies Interpret and use qualitative and quantitative market research findings to support business decisions?

Try the question, check the answer, then read the explanation to understand the curriculum point.

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At a glance

MCQ

Type

practice

Style

Topic

The purpose and methods of market research

Question

A. Use interpret, qualitative, market, quantitative to judge customer retention, suppliers impact, and the business objective in Qualitative, quantitative and decision-making data.
B. Give only a definition of The purpose and methods of market research without using the case evidence.
C. Treat margin and markup as identical and ignore the effect on suppliers.
D. Choose the largest sales figure without checking costs, finance, or context.

Answer

The correct option is: Use interpret, qualitative, market, quantitative to judge customer retention, suppliers impact, and the business objective in Qualitative, quantitative and decision-making data.

Explanation

The answer is commercially strongest because Use interpret, qualitative, market, quantitative to judge customer retention, suppliers impact, and the business objective in Qualitative, quantitative and decision-making data. The case evidence gives ?12,297, 837 units, and 22%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the suppliers, or ignore the business objective.

Common mistake

Qualitative, quantitative and decision-making data common mistake 1

Giving a vague answer instead of directly addressing: Interpret and use qualitative and quantitative market research findings to support business decisions..

Answer by clearly explaining how to interpret and use qualitative and quantitative market research findings to support business decisions..

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MetroMove serves small retailers while taking a loan; the case evidence includes capacity utilisation of ?8,646, sales of 921 units, and a 13% change in costs or demand. Which option best applies Interpret and use qualitative and quantitative market research findings to support business decisions?