logo

Study resource

Mission, objectives and strategy key terms

Study Mission, objectives and strategy with curriculum-aligned Key Terms resources, practice links, and exam-focused support.

At a glance

key terms

Resource type

Topic

Mission, objectives and strategy

AqaA LevelBusinessAnalysing the strategic position of a business

Key terms

  • Strategic objectives and SWOT

    Strategic objectives and SWOT is a Business concept used to analyse Analyse influences on mission, corporate objectives and functional objectives, including ownership, short-termism and internal and external environment.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.

  • mission

    mission should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.

  • corporate objectives

    corporate objectives affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.

  • Strategic objectives and SWOT decision

    Strategic objectives and SWOT decision has a financial impact when it changes costs, revenue, profit, cash flow, investment return, break-even output or ratio interpretation.

  • Strategic objectives and SWOT stakeholder impact

    Strategic objectives and SWOT stakeholder impact becomes evaluative when advantages, disadvantages, risk, opportunity cost and business context are weighed rather than listed separately.

  • Strategic objectives and SWOT

    Strategic objectives and SWOT is a Business concept used to analyse Explain links between mission, corporate objectives, strategy, tactics, functional decisions and SWOT analysis.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.

  • mission

    mission should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.

  • corporate objectives

    corporate objectives affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.

  • strategy

    strategy has a financial impact when it changes costs, revenue, profit, cash flow, investment return, break-even output or ratio interpretation.

  • tactics

    tactics becomes evaluative when advantages, disadvantages, risk, opportunity cost and business context are weighed rather than listed separately.