Exam-style question
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Explain how you would analyse demographic, geographic, income and behavioural segmentation when choosing niche or mass target markets. in the context of Segmentation, targeting and positioning.
Model answer
What a good answer should say
- A strong answer should clearly analyse demographic, geographic, income and behavioural segmentation when choosing niche or mass target markets.
- using accurate business vocabulary and direct links to Segmentation and targeting.
Explanation
Why this works
This exam-style question is aligned to the approved learning objective for Segmentation and targeting and expects a structured business explanation rather than a single fact.
Common mistake
No common mistake is linked to this question yet.