Segmentation, targeting and positioning key terms

Segmentation and targeting

Segmentation and targeting is a Business concept used to analyse Explain the process and value of segmentation, targeting and positioning.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.

segmentation

segmentation should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.

targeting

targeting affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.

Segmentation and targeting

Segmentation and targeting is a Business concept used to analyse Analyse demographic, geographic, income and behavioural segmentation when choosing niche or mass target markets.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.

segmentation

segmentation should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.

geographic

geographic affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.

Positioning and market mapping

Positioning and market mapping is a Business concept used to analyse Use market mapping to analyse positioning in relation to competitors and customer needs.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.

positioning

positioning should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.

market mapping

market mapping affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.

Positioning and market mapping

Positioning and market mapping is a Business concept used to analyse Evaluate influences on choosing a target market and positioning strategy.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.

positioning

positioning should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.

target market

target market affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.