Segmentation, targeting and positioning common mistakes

Common mistakes

• Segmentation and targeting common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Explain the process and value of segmentation, targeting and positioning..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Segmentation and targeting.

• Segmentation and targeting common mistake 2

  Using the topic word correctly but not linking it to the numbers, diagram, graph, or expression in the question. This can weaken answers for: Explain the process and value of segmentation, targeting and positioning..

  Fix itName the relevant value or feature from the question and explain how it is used. Apply this directly to Segmentation and targeting.

• Positioning and market mapping common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Use market mapping to analyse positioning in relation to competitors and customer needs..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Positioning and market mapping.

• Positioning and market mapping common mistake 2

  Using the topic word correctly but not linking it to the numbers, diagram, graph, or expression in the question. This can weaken answers for: Use market mapping to analyse positioning in relation to competitors and customer needs..

  Fix itName the relevant value or feature from the question and explain how it is used. Apply this directly to Positioning and market mapping.

• Segmentation and targeting common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Analyse demographic, geographic, income and behavioural segmentation when choosing niche or mass target markets..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Segmentation and targeting.

• Segmentation and targeting common mistake 2

  Using the topic word correctly but not linking it to the numbers, diagram, graph, or expression in the question. This can weaken answers for: Analyse demographic, geographic, income and behavioural segmentation when choosing niche or mass target markets..

  Fix itName the relevant value or feature from the question and explain how it is used. Apply this directly to Segmentation and targeting.

• Positioning and market mapping common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Evaluate influences on choosing a target market and positioning strategy..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Positioning and market mapping.

• Positioning and market mapping common mistake 2

  Using the topic word correctly but not linking it to the numbers, diagram, graph, or expression in the question. This can weaken answers for: Evaluate influences on choosing a target market and positioning strategy..

  Fix itName the relevant value or feature from the question and explain how it is used. Apply this directly to Positioning and market mapping.