Using the marketing mix common mistakes

Common mistakes

• Product and pricing decisions common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Analyse product decisions using product portfolio analysis, the Boston Matrix, the product life cycle and extension strategies..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Product and pricing decisions.

• Product and pricing decisions common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Evaluate penetration pricing and price skimming in relation to marketing objectives and market conditions..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Product and pricing decisions.

• Promotion, distribution and integration common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Analyse promotional mix decisions including branding, social media and viral marketing..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Promotion, distribution and integration.

• Promotion, distribution and integration common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Evaluate distribution decisions, multi-channel distribution and the integration of people, process and physical environment..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Promotion, distribution and integration.

• Digital marketing and e-commerce common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Explain the value of digital marketing and e-commerce for marketing decision making..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Digital marketing and e-commerce.

• Digital marketing and e-commerce common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Analyse how technology, ethics, environmental issues, competition and functional interrelationships influence marketing decisions..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Digital marketing and e-commerce.