Study resource
Identifying and understanding customers study guide
Study Identifying and understanding customers with curriculum-aligned Study Guide resources, practice links, and exam-focused support.
At a glance
study guide
Resource type
Topic
Identifying and understanding customers
Study guide overview
Identifying and understanding customers: study guide
Customer needs are the wants, desires, or problems that customers seek to satisfy through products or services. Customer needs are the wants, desires or problems that consumers experience and that a product or service can satisfy. Exam pr
Customer needs are the wants, desires, or problems that customers seek to satisfy through products or services.
Customer needs are the wants, desires or problems that consumers experience and that a product or service can satisfy.
Exam practice
- Why do businesses focus on identifying customer needs?
- Analyse how identifying customer needs can influence a small manufacturer’s product development strategy.
- Which element of the marketing mix is most directly affected when a company changes its product to better meet customer needs?
- Analyse how satisfying customer needs can increase sales for an online service business.
Ready to practise?
Choose your next step
Use the study guide for understanding, then switch into an active revision mode.
Related topics