PixelPrint serves repeat customers while raising prices; the case evidence includes unit contribution of ?9,084, sales of 354 units, and a 29% change in costs or demand. Which option best applies Explain why businesses conduct market research, including identifying opportunities and understanding customers and competitors?

The correct option is: Use market research to judge unit contribution, customers impact, and the business objective in Purpose and methods of market research.

Choose this response because Use market research to judge unit contribution, customers impact, and the business objective in Purpose and methods of market research. The case evidence gives ?10,584, 354 units, and 29%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the customers, or ignore the business objective.