logo

Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing, competition and the customer

Try the question first, then check the answer and practise the same topic again.

Attempt questionMarketing, competition and the customer revisionRevise the key idea

At a glance

1

Paper

4

Marks

Topic

Marketing, competition and the customer

Exam-style question

Try this first

Paper 1Short Answer and Data Response4 marks

A retail business wants to improve its marketing strategy.

Data Table

Customer Demographics

The table shows the age and income levels of customers.

Age GroupIncome Level
18-24Low
25-34Medium
35-44High
45+Medium
  1. a

    Explain how the business can use this data for market segmentation.

    Aim for approximately 4 distinct marking points.

    [4]

0 of 1 part answered

Answer every part before opening the mark scheme.

Common mistake

No common mistake is linked to this question yet.

Related flashcards

Flashcard 1 of 6

Press Space to flip, arrows to move

Related practice questions

Question 1 of 5

Choose an answer, get feedback, then move sideways through the set.

0 of 4 attempted

Paper 1 structured question: Marketing, competition and the customer

Paper 1Short Answer and Data Response1 marks

Description

Market Segmentation for New Product

The company wants to segment the market based on age, lifestyle, and income levels.

  1. a

    State two factors that can be used for market segmentation.

    Aim for approximately 1 distinct marking point.

    [1]